This 4-part course is an abridged version of the sold-out Stanford University course "The Fundamentals of Mobile Growth Marketing" taught by Branch Co-founder and VP of Marketing Mada Seghete and Graphite CEO Ethan Smith. The series contains all the course concepts covered in the Stanford course and features special guest speakers from world-renowned companies.

You'll learn growth marketing tactics, frameworks and strategies to grow your app in a fragmented mobile ecosystem. Become a growth expert by discovering specific strategies for growth down each stage of the funnel, how to make your products go viral, best practices to optimize a paid marketing budget, and much more.

Topics covered per course include organic app growth, paid and affiliate marketing, virality, activation, and retention.