What’s an average click to install conversion rate?

Are there any metrics around what the average Click to Install App conversion rate is for Branch links?

We use Branch links on our website to link to our app. Here, we see a Click to Install App conversion rate of around 40%

We also use Branch links inside of one app to link to another app, similar to how Facebook’s app will prompt you to install Messenger. For these links we see a Click to Install App conversion rate of around 4%.

self — Developer
2 Answer(s)
Answered on May 23, 2017.

This Branch blog article is pretty old (2015) but could be a helpful starting point: https://blog.branch.io/click-to-install-conversion-rates/

CareZone — Marketer
Commented on May 23, 2017.

This is super helpful, thank you!

 

self — Developer
Answered on May 2, 2017.

Hi – thanks for posting the question. I have seen better click to install percentages and since there are multiple factors at play such as the specific use-case, where you are nudging the users, the creative you are using etc. it’s difficult to comment on what a great number would be. You can try to A/B test by varying the above factors and see what works best for you.

Developer