“untracked” installs?

Answered Asked on July 13, 2016 in Technical.

Hi all,

We’ve seen hundreds of untracked installs on our branch dashboard.

From your experience, where are “untracked” coming from? could it be that a lot are coming from a direct app store search?

Oliver Online Inc. — Developer
1 Answer(s)
Best answer Answered on July 13, 2016.

Hi!

That’s exactly right. Basically an Untracked Install is any install that happens when the user hasn’t clicked a Branch link first. For example, this could be a direct app store hit, or a search on Google that leads to the iTunes pages for the app.

Branch — Developer