“unspecified” campaign / channel

Answered Asked on July 12, 2016 in Technical.

Hi all,

We have A LOT of users / events showing on the branch analytics as “unspecified” campaign / channel (meaning, we don’t know where they came from)


What’s “unspecified”?

How can we determine / guess where are “unspecified” campaign / channel users coming from?

What’s the difference between “unspecified” to “untracked”?



Oliver Online Inc. — Developer
1 Answer(s)
Best answer Answered on July 13, 2016.

Hi there!

‘Unspecified’ simply means nothing for that parameter was provided in the link that was clicked. If you’d like some additional help interpreting the data for your all, feel free to send in an integration engineering ticket and we’ll get you all squared away!

Branch — Developer