Short URL not opening app
When I am trying to open marketing url generated from dashboard, safari takes me to my custom url for ipa build, instead of opening the app.
HI Ankit! That sounds very irritating…but I think I have an idea about what’s going on.
Because of some changes Apple made in iOS 9.2, redirecting to the fallback URL (the App Store, or in your case, the custom URL for your IPA) is expected behavior. You can read more about the situation in this blog post. The workaround is to enable Universal Links in your app. It looks like you turned them on in your Branch Dashboard, but did you complete the rest of the steps in that guide?
Once Universal Links are set up, your links will open the app immediately.