Short URL not opening app

When I am trying to open marketing url generated from dashboard, safari takes me to my custom url for ipa build, instead of opening the app.

ToTheNew — Developer
1 Answer(s)
Answered on May 18, 2016.

HI Ankit! That sounds very irritating…but I think I have an idea about what’s going on.

Because of some changes Apple made in iOS 9.2, redirecting to the fallback URL (the App Store, or in your case, the custom URL for your IPA) is expected behavior. You can read more about the situation in this blog post. The workaround is to enable Universal Links in your app. It looks like you turned them on in your Branch Dashboard, but did you complete the rest of the steps in that guide?

Once Universal Links are set up, your links will open the app immediately.

Branch — Developer
Commented on May 18, 2016.

Hi Alex,


I have followed all the steps given here

Is there any thing else i need to look in.

But the same url opens up the app if routed through chrome

ToTheNew — Developer
Commented on May 19, 2016.

The steps on are somewhat condensed. If you look at the full guide, you may have more luck. I’d look especially at the troubleshooting section, since it sounds like you got most of the steps done and something just isn’t quite set up correctly yet.

Chrome uses Universal Links with some custom secret sauce, so that might explain why things are working differently. Is the app opening instantly from Chrome, or is it bouncing through a page redirect first?

Branch — Developer