Custom Attribution for Post install Custom Events

Asked on January 7, 2017 in Technical.

Hello, I am still in exploratory phase with branch. I want to setup a referral system where in the referring and referred user get a credit on a custom event triggered at some point after the referred user signs up.   I have a couple of questions.

  1. who is the referring user when the custom event is sent to branch? Is it always the link which triggered the install? or can there be a scenario where a different user is given attribution?
  2. Is there a way to provide custom attribution for the event, so that then i can easily setup a credit rule in the dashboard.


Service Technologies — Developer
1 Answer(s)
Answered on January 8, 2017.

Hi – thanks for posting the question.

  1. When the user installs the app via a Branch referral link, the referring user’s identity is associated with the referred user. Therefore, for any down the funnel custom event, attribution to the initial referring user is done.
  2.  Sorry, but I don’t clear understand custom attribution. Are you referring to custom events e.g purchase, buy etc? If yes, then yes it’s possible to do attribution/setup referral rules on these events.

Let me know if you have more questions.

Commented on January 9, 2017.

Thanks for the quick reply.
Yes I am talking about custom events.
I am trying to confirm whether the attribution to any custom event is always the install link.
Let me try to give you a more detailed scenario.

1. User2 clicks on a link from user1 and installs the app and signs up.
2. User2 closes the app.
3. User2 then clicks on another link from user3 and is rerouted to specific content in the app.
4. At some point afterwards user2 triggers a custom event.

Who is given attribution for this event. User1 or user3?


Service Technologies — Developer
Commented on January 9, 2017.

User 1