Custom Attribution for Post install Custom Events
Hello, I am still in exploratory phase with branch. I want to setup a referral system where in the referring and referred user get a credit on a custom event triggered at some point after the referred user signs up. I have a couple of questions.
- who is the referring user when the custom event is sent to branch? Is it always the link which triggered the install? or can there be a scenario where a different user is given attribution?
- Is there a way to provide custom attribution for the event, so that then i can easily setup a credit rule in the dashboard.
Hi – thanks for posting the question.
- When the user installs the app via a Branch referral link, the referring user’s identity is associated with the referred user. Therefore, for any down the funnel custom event, attribution to the initial referring user is done.
- Sorry, but I don’t clear understand custom attribution. Are you referring to custom events e.g purchase, buy etc? If yes, then yes it’s possible to do attribution/setup referral rules on these events.
Let me know if you have more questions.