50% click loss on marketing link
I started using a marketing link created in the branch dashboard for my instagram page . The redirect was set to go to our webpage as we are pre-launch.
Google analytics is showing 50% less clicks than branch. Eg branch shows 31 clicks GA has 15 visitors. Previously I was using a custom tracking platform and would only lose about 10% eg. 22 in tracking platform and 20 in GA.
Has anyone else experience this volume of loss? Is there any solutions? I am assuming there must be some delays due volume of data branch gets on redirect, but this seems excessive.