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Tobias Dengel, WillowTree

Tobias is a seasoned technology executive with 20+ years experience in Mobility, Digital Media and Interactive Marketing.

CEO of WillowTree, Inc., a leading mobile strategy, design and app development company servicing Fortune 500/5000 clients and large government agencies.

Tobias would be driving conversations around how to use customer engagement to fuel rapid mobile growth.

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Guest
Kindred — Other
1 year 5 months ago

Hi Tobias,

Thanks a lot for taking time out for this AMA. A lot of web platforms have launched mobile apps in the last few years. What are some of the best practices to transfer web users to app users.

Guest
Branch — Developer
1 year 5 months ago

Hi Tobias! Thanks for stopping by.

A question to get things started: given the rapid move towards mobile experiences, what is your take on the preference for ‘native apps’ over adaptive mobile websites? Is the improved functionality worth the sacrifices in cross-platform scalability?

Guest
Mobile Growth Community — Marketer
1 year 5 months ago

What is the most interesting growth feature you developed for a client?

Guest
Stealth — Product Manager
1 year 5 months ago

Hi Tobias,

With physical retail companies like Pepsi, Johnson and Johnson etc, how do you craft their mobile strategy? How open are these brands to using mobile as a primary tool to communicate with their users?

What are the mobile technology trends you are witnessing in the physical retail industry.

Thanks!

Guest
Developer
1 year 5 months ago

Hey Tobias,

I am really fascinated by the brands that are using mobile and messengers as tools for customer service and resolution. I would bet, a lot of your hospitality and Fortune 500 clients have used it for the same.

Any trends, best practices, or advice you have for brands leveraging mobile for customer service ?

Guest
Branch Metrics — Marketer
1 year 5 months ago

Hi Tobias, what can big (F500) companies learn from smaller ones in terms of mobile growth? What can small ones learn from the big guys?

Guest
Developer
1 year 5 months ago

Do you see a trend that lot of Fortune 500 companies are building in-house mobile teams ? How are these mobile teams structured differently than typical tech start-ups

Guest
Kindred — Other
1 year 5 months ago

What announcements are you most looking forward to at WWDC ? and what announcements at Google I/O were you particularly happy about.

Guest
1 year 5 months ago

Have you had an experience of Gamification in mobile applications? What works and what doesn’t? Is it a cure-all for engagement, or does it only work for certain types of companies?

Guest
Marketer
1 year 5 months ago

Hi Tobias!

With so many loyalty programs out in the market, what are some ways you can make yours stand out? Have you seen better engagement in loyalty programs that combine several brands in a single app, or individually branded ones?

Guest
Branch Metrics — Marketer
1 year 5 months ago

Hi Tobias, obviously from your clients’ perspective investing in an app is important, but where do you see investing in an app and growing that app as a priority from a broader market perspective across the Fortune 500 type company? What are any hurdles you see in making it more of a priority?

Guest
Marketer
1 year 5 months ago

Hi Tobias! I’m sure language and the ‘way’ you talk to your users has a huge impact on engagement and interaction. What are some tricks and best practices for better understand your relationship to your user and how to personify your app through interactions?

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