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Sridhar Ravichandran, SoundCloud

Sridharan Ravichandran (Sridhar) is Senior Product Manager, Growth at SoundCloud.

He’s worked on User Growth for the last 7 years in early at mid and late-stage startups across APAC, Europe and the US. He set up and led the first Growth & Integrations team within SoundCloud focussed on user acquisition, retention and lifecycle mechanics which grew fast from 2 to 12 people consisting of senior engineers, data analysts, senior designers and community reps.

He’s been the PM of Embeddable/Widget products, Mobile Web, SEO, Integrations with partners including Facebook, Twitter, Tumblr, Google and others. He’s also been the PM for past projects on user activation, retention and internationalization.

Currently, Sridhar’s team, based in NYC is responsible for growing the SoundCloud platform’s adoption globally. Prior to NYC, he lived in Berlin helping growing SoundCloud from a few dozen to over 300 employees across offices in Berlin, London, New York City and San Francisco.

He is an active musician and producer with 3 album releases for his solo project Sridhar and plays guitar in Brooklyn based indie band LANTRNS.

Sridhar graduated with a Bachelors degree in Bio-Engineering (honors) from the National University of Singapore and a specialization in Business Foundations from the Wharton School of the University of Pennsylvania. He holds a certification in Songwriting from the Berklee College of Music, Boston

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Member
Byjus — Marketer
1 year 1 month ago

What’s stalling growth at SoundCloud?

Member
comscore — Other
1 year 1 month ago
Prior to the recent investment by Twitter, SoundCloud released a better integration with the platform and tracks can now be played on Twitter without leaving the platform and that was a great step indicating the growing collaboration between the two. Also, I feel you guys have nailed the radio station feature much better than the competition. I had a couple of questions, 1. What are some of the exciting collaborations which we can expect between Twitter and SoundCloud in the near future? 2. Twitter as a platform is best suited for discovery and for direct engagement of fans and band… Read more »
Editor
1 year 1 month ago

Hi Sridhar, it seems like you have a lot of international experience. Have the same growth strategies worked across different regions? Are there any outstanding places that need a drastically different approach?

Editor
Developer
1 year 1 month ago

Hi Sridhar, I heard in an interview recently with Kari Faux that she ended up being able to make a song with Childish Gambino because his manager very randomly discovered her music on SoundCloud. How much of your platform’s growth do you attribute to organic word of mouth, and Internet randomness? If quantifying such a thing is possible… And, does SoundCloud leverage moments like these to entice new artists into joining the platform? (If someone was ‘discovered’ on my platform, I’d certainly leverage it in some way.)

Admin
Kindred — Other
1 year 1 month ago

Thanks for joining Sridhar,

I have been using SoundCloud for ages and love the voice it’s given to independent artists. What features is SoundCloud introducing to ensure more distributions for artists’ content both within SoundCloud and outside of SoundCloud.

Also, whats the critical metric for SoundCloud and how did you guys end up defining it.

Thanks!

Editor
Branch Metrics — Developer
1 year 1 month ago

Hi Sridhar. Thanks for taking the time. Twitter’s investment in SoundCloud has been all over the news. Can you provide any insight or hints as to what’s to come?

Editor
Developer
1 year 1 month ago

As a musician yourself, what similarities do you see between growth hacking your fan base and growth hacking for SoundCloud? Do you just view it as hacking two brands? Or is it not really that similar?

By the way, it’s amazing that you have such a strong overlap between your passions and your day job!

Member
Developer
1 year 1 month ago

Community is huge part of SoundCloud. What have you seen work best for nurturing that community while keeping it unique? What’s your favorite aspect of the SoundCloud community?

Admin
Mobile Growth Community — Marketer
1 year 1 month ago

Hey Shridar, thanks for joining! Can you talk a bit about growth of your mobile app at Soundcloud and what are the main channels that drive that growth?

Member
Stealth — Product Manager
1 year 1 month ago

A lot of SoundCloud discovery happens off the platform through widgets and embedded players – how does that impact the product strategy at SoundCloud.

Member
Sales
1 year 1 month ago

Hi Sridhar, thanks for doing this AMA! SoundCloud has a great reputation for being a mobile growth thought leader. Excited to learn from you.
Question: Growth and revenue are hard to balance, and in fact they sometimes conflict. How do you balance maximizing these two objectives? Is there a point at which you transition from focusing on one to focusing on the other?

Member
Developer
1 year 1 month ago

In Early days, how did SoundCloud get artists on board, what was the initial journey like.

Member
Branch — Sales
1 year 1 month ago

Hey Sridhar,

Thanks so much for doing this!

My question is: Have you seen people not in the music industry using SoundCloud as a promotion/growth tool? Has it been successful?

Cheers,
Samir

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