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Sarah Stockdale, Tilt

Sarah leads Tilt’s college growth efforts globally, focusing on user acquisition strategy in 6 countries. Previously, Sarah was the Growth Manager for Canada— and worked on a small team who lead Tilt’s first international expansion into Canada. Before joining Tilt, Sarah worked in Product Marketing and Growth for Wave, a venture-backed startup in Toronto Canada.

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Guest
BitCash — Other
1 year 5 months ago

Hey Sarah! Thanks for being here! I was curious what strategies & campaigns are the most effective for you in the college market? Thanks!

Guest
Marketer
1 year 5 months ago

Hi Sarah, thanks for being here and sharing your knowledge! I’m curious, are there any major habit differences you see between college students (young Millennials) now and an older audience (25+ Millennials)?

Guest
Marketer
1 year 5 months ago

Hi Sarah! Thanks for taking the time to chat.

A few questions: Snapchat seems to be all the craze among the younger generation. Have you tried using it as a marketing platform? And what type of results have you seen? Their new ads tools don’t seem to give you any meaningful conversion metrics.

Guest
BitCash — Other
1 year 5 months ago

There seem to be a variety of use cases for crowdfunding on Tilt, but what are the most common use cases? Also you mention an app has to be ‘behaviorally useful’ or ‘addictive’ .. what current features are the key for Tilt and what are you working to improve?

Guest
BitCash — Other
1 year 5 months ago

BTW Venmo seems to be the dominant payment app for young people/millenials and Tilt has different features, but how does Venmo fit in the picture when trying to get adoption?

Guest
Marketer
1 year 5 months ago
Hi Sarah! Thanks for joining this conversation. I see that younger audiences today don’t have more spending power than previous generations because Millennials are an indebted generation and not interested on saving money for far future projects. But at the same time, younger audiences today have a higher willingness to spend money on more expensive products because what is valued is the experience and the whole branding attributed to those. We have a more heterogenous society than years ago – but we can see clear trends of physical shops turning into showrooms and purely online products not being distributed elsewhere,… Read more »
Guest
BitCash — Other
1 year 5 months ago

Any books/blogs or resources you would highly recommend on growth hacking/growth marketing in general?

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