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Maor Ben-Gur, Robotix Media

Maor is the co-founder of Robotix Media, a technology that optimizes Facebook mobile user acquisition efforts.

App adverting on Facebook could be very complex as there are endless targeting combinations, product changes, and creative challenges. Maor, CEO of Robotix Media, will review strategies on how to combat these issues and what technologies you can use to improve your Facebook ad performance.

Maor will give insights from Facebook campaigns, and best practices for mobile advertising on Facebook & Instagram. He will also discuss why for most mobile developers, FB should be the go to market platform to advertise on, and how advertising on Facebook changes over time.

Most companies spend most of their budgets and time on developing the best app they can and consider advertising a separate or secondary stage of the product cycle. Maor will discuss how advertising early on Facebook can help early on with bug squashing, app flow optimization, and product market fit.

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Guest
Branch — Marketer
1 year 5 months ago

Hey Maor, thank you for taking time to chat. I want to know your thoughts around single picture vs. carousel ads. How do you choose between the two? how do you optimize? any interesting examples/data points from your experience?

Guest
- — Marketer
1 year 5 months ago

Hi Maor. Can you please share with us some of your most recent growth hacking tactics you’ve used at Robotic Media and what are the business objectives?

Guest
4th Office — Marketer
1 year 5 months ago

Hi Maor,

we are driving our acquisition currently mostly through FB ads and we’re still in the softlaunch mode, meaning this is our only channel of acqusition to test our product and get relevant feedback.

It would be great to understand what are the industry standards in terms of costs per download/registration when it comes to communication products (we have an intelligent inbox that organizes your email)?

I understand the cost varies of the app category – I would consider us as a productivity/communication tool. What would be the industry standard for cost per download here?

Thanks for replying,
Jerry, 4th Office

Guest
Branch — Marketer
1 year 5 months ago

Hey Maor, do you believe that localizing ads is effective if the content that it links to is not also localized?

Guest
Brechen Games — Marketer
1 year 5 months ago

Hi Maor, Great conversation. Wondering what your suggestions are when integrating a marketing, install campaign and mobile engagement analytics. Do you have any experience with the products out there, any favorites and why?

Guest
Brechen Games — Marketer
1 year 5 months ago

Specifically to “Post Install” to keep your users engagement and maximize their LTV and ROI.

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