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Chino Lex, tapTrax

Chino is an Developer, Entrepreneur, and User Acquisition Expert & Consultant. At 18, he took a leave of absence from the University of Washington to build an app company from his laptop by night, while working as Carpet Cleaner by day. With $0 spent in marketing and zero outside capital, Chino has published over 160 iOS apps and 30 Android apps in 24 languages spanning across 155 countries worldwide. Over 50 of his iOS apps have achieved top-ranking positions in their respective categories. More recently, Chino is a Founder at tapTrax, a music discovery app that’s ahead of Shazam and Spotify on the App Store in the Music Discovery category. He has appeared in Forbes Life Magazine, and has spoke at the University of Washington on Entrepreneurship. He has also appeared in international media publications like Yahoo! Finance Singapore, and the Manila Times of the Philippines. Chino can be reached at [email protected] or chinolex.com.

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26 Comments on "Chino Lex, tapTrax"

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Guest
Intuit — Marketer
3 years 4 months ago

Hi Chino,

I’m curious to understand what strategy you use for apps on GooglePlay and what best practices you have to share for optimizing a GooglePlay listing.

Guest
MoEngage — Product Manager
3 years 4 months ago

Hi Chino,

ASO is one of the most important pillar for acquisition in Mobile App Ecosystem.

I was just curious to know, in general, what are good

– Search Share for direct app search w.r.t. Keyword searches
– Conversion rate from Search to App Install
– Conversions for re-marketing to people who searched but not installed

In long term, is it wise to put money on competitor keywords?

Guest
finozen — Developer
3 years 4 months ago

Hi Chino,

As a indie developer how much should i invest in ASO. I have a few apps on the play store but not much of user traction.
How did you go about bringing your apps on the app store.
Do you think is it is worth creating native apps or go ahead with progressive web apps ?

Guest
ASOdesk.com — Marketer
3 years 4 months ago

Hi Chino! Could you give a review on http://asodesk.com/? We have statistics that shows users per day for a particular keyword. What do you think?

Guest
na — Developer
3 years 4 months ago

Hi Chino. Just wanna say awesome job so far. Pretty impressive to see your accomplishments. Two questions.
a.) How did you manage to get tapTrax to be ahead of Shazam and Spotify? I’m assuming that you were able to mostly take advantage of cross-promotion from existing users of your other apps, which can explain the 0 dollar marketing.
b.) How did you meet your co-founder for tapTrax? I’m curious as to how you guys setup the arrangement (i.e 2 month trial period) assuming you guys have no prior experience working together)

Thanks!

Guest
MORE Media Group inc — Marketer
3 years 4 months ago

What is the log in info….. ?

Guest
Mobile Growth Community — Product Manager
3 years 4 months ago

Hi Bill, you are already logged in. Your questions are now registering.

Guest
MORE Media Group inc — Marketer
3 years 4 months ago

Chino can you call or e-mail me. I have a client that could use your help with us. 310.991.9798 / [email protected]

Guest
Developer
3 years 4 months ago

Hello Chino, nice to meet you. In this year, we are feeling that the bar has been raised, and delivering a good, high quality app is not enough anymore. Competition is fiercily rising, and entering the market is not as easy as it was one or two years ago. Could you share any insights/opportunities that you are identifying for the year of 2017, specially in the Android app market?

Guest
Mobile Growth Community — Product Manager
3 years 4 months ago

Hi Everyone, it seems like Chino was unable to log in at the moment, so he will not be able to answer live right now. However, he will log in later to answers all of your questions. Please continue to ask them now.

Guest
T-Rex — Marketer
3 years 4 months ago

Hey Chino,

Thank you for all the ASO tips.

I saw you first launched tapTrax on iOS. Which benefits can you get from lauching a product on a unique platform and why did you pick Apple first ?

Also, I am part of the generation who shared their musical crushes on Myspace and I love what you are building @ tapTrax.
I saw you are looking for a Social Media Manger. Would you consider an applicant from Europe ? Because I can definitely handle that role.

Cheers,

Morgan
https://fr.linkedin.com/in/morganplantier

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