I can almost guarantee that you don’t know your customer as well as you think you do.
I’ve spent a lot of time talking with marketers and business owners recently.
When I ask them if they know their customer, they typically say “of course we do, I mean we’re selling our products (or services), how could we not know who our customer is?”
“They’re the Director or VP of Marketing, in the retail industry, and 35-45 years old. They have a team of 2-5 people, and have x challenge that we help them with. That’s the person that buys from us.”
…I hate to break it to you, but that’s not knowing your customer.
You’re not conducting user research the way you should be, and it’s hurting your ability to grow and scale your business.
This is the most important part of the growth process that most people don’t do (or forget about). I attribute this process to helping a previous company I worked for grow 4x revenue in a year.
Curious to hear people’s thoughts.