Hi everyone! Curious to hear what your thoughts are on the WWDC keynote. Here at Appboy we’re very interested in the iOS feature upgrades and changes, naturally, as our priority is helping mobile marketers engage and message their customers. (The new iOS lock screen is huge.)
But we also started thinking of Apple’s announcements on a holistic level— everything that they showed us yesterday indicates a move into a platform-agnostic world. With third party-integrations and the blurring of iOS and macOS, Apple’s priority is not in protecting their ecosystem, but in delivering a seamless, friction-free user experience — no matter the device or OS.
All of that just makes us think that the target keeps moving for marketers. Back in the good old days, if you wanted to find out if a restaurant was open, you’d need to look them up in the yellow pages and call them. Now of course, that’s unthinkable – your restaurant better have a Yelp presence with hours clearly listed. And restaurants that have geo-targeted advertising and mobile engagement have a leg up on their competitors.
What was considered user-friendly just a few years ago is now cumbersome, even irritating to customers. Apple knows and recognizes that. Brands that want to stay competitive need to follow suit.
We’ve shared more of our thoughts on our blog: https://blog.appboy.com/wwdc-2016-takeaways-marketers/
Curious to hear what the Mobile Growth community thinks!