What were your biggest takeaways from WWDC?

Viewed 681 times Updated on June 21, 2016 in In the news
Appboy — Marketer
7 681 on June 14, 2016

Hi everyone! Curious to hear what your thoughts are on the WWDC keynote. Here at Appboy we’re very interested in the iOS feature upgrades and changes, naturally, as our priority is helping mobile marketers engage and message their customers. (The new iOS lock screen is huge.)

But we also started thinking of Apple’s announcements on a holistic level— everything that they showed us yesterday indicates a move into a platform-agnostic world. With third party-integrations and the blurring of iOS and macOS, Apple’s priority is not in protecting their ecosystem, but in delivering a seamless, friction-free user experience — no matter the device or OS.

All of that just makes us think that the target keeps moving for marketers. Back in the good old days, if you wanted to find out if a restaurant was open, you’d need to look them up in the yellow pages and call them. Now of course, that’s unthinkable – your restaurant better have a Yelp presence with hours clearly listed. And restaurants that have geo-targeted advertising and mobile engagement have a leg up on their competitors.

What was considered user-friendly just a few years ago is now cumbersome, even irritating to customers. Apple knows and recognizes that. Brands that want to stay competitive need to follow suit.

We’ve shared more of our thoughts on our blog: https://blog.appboy.com/wwdc-2016-takeaways-marketers/

Curious to hear what the Mobile Growth community thinks!

 

 

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Kindred — Other
0 on June 14, 2016

Hi, 

I am very excited by how devices are starting to link up. Watch to my computer, payments on web via my mobile and clipboard across phone and computer. 

Its make me feel, eventually all think digital can be considered one and imagine if Apple did car OS, Appliance OS and with apple TV already in the mix. 

I can just speak with Siri and all my digital world will work seamlessly. 

A part of me feels Steve jobs should have lived another 10 years to create that digital experience a reality for us.

Thats my “aha” moment so far. 

 

 

 

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Stealth — Product Manager
0 on June 14, 2016

I am most excited by Siri opening up to developers. Voice as in input is a huge paradigm shift and I am personally interested in using that to build products. 

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Akamai Technologies — Product Manager
0 on June 15, 2016

Apple Pay – the ability to pay on a website using your fingerprint ! As a user this mean no more remembering CC details, no more fear of “wait is this site going to be storing my CC details?” As a Website owner, no more concerns to maintain PCI compliance (big $$$ savings) 

Access to Siri in other apps – “AI BOTS in apps + SIRI” is going to be game changer, I see scenarios where I can be in facebook and ask it to upload pictures from my last trip to Peru.

Ability to unlock my laptop using my apple watch – with the new “Home app + Apple watch” gives us a whole new world to live in –  ability to switch on lights as soon as I enter my house, switch on my coffee brewer in the morning when I wear my apple watch as I get out of bed, auto lock my door as soon as I leave my house. 

 

 

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Appboy — Marketer
0 on June 15, 2016

Love the responses so far! We were talking today about what a sea change it is for Apple to keep opening up to developers and third-party apps… do you think Apple is becoming more like Google/Android, and in the process, losing its distinctive, closed-ecosystem identity?

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Akamai Technologies — Product Manager
1 on June 15, 2016

I think apple has two options going forward

a) make great features or 

b) allow for 3rd parties to make great features 

option b) is what google does, option a) has not worked out so far for Apple, unless they do something revolutionary, so they are tending towards the google model 

Appboy — Marketer
on June 15, 2016

Great point Akhil. This piece on NYMag has some good thoughts on this subject too. “Apple has been able to get away with this for so long is because it’s able to, every single year, position the latest iPhone as the new technological paradigm.” Time for a new innovation?

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Branch — Developer
0 on June 21, 2016

For me, the biggest takeaway was what Apple didn’t announce. There was nothing truly paradigm-shifting, especially in the area of app discovery, and most of the new introductions felt like catching up to other players already in the market.

The App Store and iOS itself are still very much walled gardens.

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