What technology stack does your team use to enable growth?

Viewed 981 times Updated on June 2, 2016 in Marketing/ Product Management
Branch Metrics — Marketer
9 981 on May 3, 2016

What tools do you use to:

  • Search Engine Optimization
  • App Store Optimization
  • Organic Attribution
  • Paid Attribution
  • In-app Analytics
  • Email Service Providers
  • Etc.
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Mobile Growth Community — Marketer
0 on May 5, 2016

When we built Kindred App we used a few things:

  1. SEO – Search metrics – awesome for web content and working on app content + make sure your apps are indexed well (Branch does that)
  2. Attribution – Branch
  3. Analytics – MixPanel
  4. E-mail – MailChimp
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Craft — Developer
1 on May 10, 2016

seo – google search. find how you can beat your competitors by building a better product.

aso – searchman.com and appstore search (build a product people want and find how you can build a better product than your competitors)

attribution – branch

analytics – mixpanel, google analytics

e-mail – sendgrid with dedicated IP.

make it sure you have optimized your website -> email newsletter flow. lots to be done there and that’s important for growth. 

Yink — Developer
on May 10, 2016

Thanks Rafa – wondering whats the best ways to find what keywords to focus on ASO and SEO

 

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Stealth — Product Manager
0 on May 23, 2016

I found this very simple one very useful. I remember reading this online somewhere. 

 

Awareness / Acquisition :  Adjust 

Retention :  Kahuna or Urban Airship
Referral : Branch Metrics 
A/B Testing : Optiimizely
DB Management:  Segment

I hope people find this useful. 

 

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Kindred — Other
0 on May 25, 2016

Well one of the best charts I have seen is this to understand the Mobile Growth Stack. 

This is copied from Andy’s Carvel’s blog here. 

 

Now the best tools for each are : 

In terms of tools following are some picks. 

 

Awareness/Acquisition

Attribution: Adjust / Appsflyer

Referrals/Contextual Links: Branch

SEO : MOZ

 

Retention

Emails: SendGrid / MailChimp / Hubspot

Content: Hubspot

On-boarding: Appcues 

Web – Mobile Conversion / Emails to apps : Branch

 

Analytics. 

Basic : Google Analytics / Mixpanel 

A/B testing: Optimizely

Dashboards: Tableau, 

 

Database

Segment.

 

Not an exhaustive list. Just a starting point. 

 

 

 

 

 

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BranchMetrics — Marketer
1 on May 27, 2016

Thank you for all the amazing advice. I especially like the chart from Andy’s Carvel’s blog and I wanted to share his latest “revised” marketing stack.

I took a look at Branch and I’m impressed with all the features they offer. We’re really keen on the smart banner and deep linking though to install. After poking around, I found their YouTube channel, here. It has a lot of their Meetup recordings and walk-through guide on implementing several features. 

Stealth — Product Manager
on May 31, 2016

Its interesting Mike Also quoted him above. I think there are few more great pieces on this topic, let me dig out some more. 

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Stealth — Product Manager
0 on May 31, 2016

Here is a great post by Greylock partners based on growth meetups they do in Silicon Valley. 

https://news.greylock.com/growth-stacks-a-quantitative-look-into-the-tools-growth-teams-use-3829b22f8aa8#.ywq6p6mi2

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smartapp — Product Manager
0 on June 2, 2016

This is what I prefer to use for most of my Apps

  • ASO – Sensortower
  • Organic Attribution – Apsalar
  • Paid Attribution – Apsalar
  • In-app Analytics – GA Premium
  • Email Service Provider – Internal
  • Referrals & Deep Links – Branch
  • Push – Urban Airship
  • Crashlytics
  • Customer Support – Fresdesk
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