What tools do you use to:
- Search Engine Optimization
- App Store Optimization
- Organic Attribution
- Paid Attribution
- In-app Analytics
- Email Service Providers
seo – google search. find how you can beat your competitors by building a better product.
aso – searchman.com and appstore search (build a product people want and find how you can build a better product than your competitors)
attribution – branch
analytics – mixpanel, google analytics
e-mail – sendgrid with dedicated IP.
make it sure you have optimized your website -> email newsletter flow. lots to be done there and that’s important for growth.
Well one of the best charts I have seen is this to understand the Mobile Growth Stack.
This is copied from Andy’s Carvel’s blog here.
Now the best tools for each are :
In terms of tools following are some picks.
Attribution: Adjust / Appsflyer
Referrals/Contextual Links: Branch
SEO : MOZ
Emails: SendGrid / MailChimp / Hubspot
Web – Mobile Conversion / Emails to apps : Branch
Basic : Google Analytics / Mixpanel
A/B testing: Optimizely
Not an exhaustive list. Just a starting point.
I took a look at Branch and I’m impressed with all the features they offer. We’re really keen on the smart banner and deep linking though to install. After poking around, I found their YouTube channel, here. It has a lot of their Meetup recordings and walk-through guide on implementing several features.
This is what I prefer to use for most of my Apps