What are the hardest things about mobile growth?

Viewed 408 times Updated on June 27, 2016 in Marketing/ Product Management
Appboy — Marketer
7 408 on June 22, 2016

I’m curious to hear what you think are the biggest challenges of your job, every day. Is it trying to keep up with the 24/7 lifecycle of mobile users? Data overload? Rising acquisition costs? Fighting churn?

This is the place to share and vent!

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Mobile Growth Community — Marketer
1 on June 22, 2016

For us when we built the Kindred app the hardest thing was getting new users – and giving new users that came to the app the best experiences to make sure they were engaged and stayed around.  

Appboy — Marketer
on June 23, 2016

That’s the double-punch isn’t it? Getting new users and then KEEPING them! What were the tactics you tried that worked out for you, and what didn’t?

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Stealth — Product Manager
3 on June 22, 2016

The hardest thing while developing Yink for us was: keeping users engaged. If they did not have anything to do in the app for 7 days, they would delete it. 

Constantly coming up with hooks to engage them was exhausting and not sustainable. 

Appboy — Marketer
on June 23, 2016

Wow, thanks for your honesty! Why did you think it was not sustainable? I’m super interested in how marketers keep their users engaged so I’m curious. Was it coming up with campaign ideas, trouble with your CRM, lack of robust analytics?

Stealth — Product Manager
on June 23, 2016

Coming up with new campaigns. We were a micro-task marketplace, we had 10,000+ users in one week and constantly be feeding this base with tasks or they would uninstall us. 

Also, the no. of users completing tasks which were approved was a fraction of overall users completing tasks. 

We also had barely $50,000 to build the product, launch an MVP, run a beta, do a soft launch, get about 10 brands to give us massive tasks from micro-task marketplace and then find and engage users. In the end,

a) too short a runway to iterate and get to traction

b) User-base was too demanding and unsustainable to engage. 

 

 

Appboy — Marketer
on June 24, 2016

That’s so interesting and illuminating, thanks for sharing Rish!

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Other
0 on June 27, 2016

Similar to Rish, App retention. When I used to have an app before, I have the difficulty of doing related app retention stuff. It includes tracking metrics, failed viral loop attempts, improving user relation, and almost improving overall app marketing plan.

Some of my gamers (I was on gaming niche btw) becomes active for few days then suddenly deletes my game and I was like “What? Are you kidding me? It seems my games doing fine and you were enjoying but you decided to delete it?”

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