What are the best techniques of App Store Optimization in 2016?

Viewed 542 times Updated on July 24, 2017 in Marketing/ Product Management
ucla — Marketer
6 542 on May 26, 2016

Any proven hack to rank higher for app store keywords?

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Stealth — Product Manager
0 on May 31, 2016

Hey, 

There was a similar discussion two weeks back, with some input. 

Check it out here: https://mobilegrowth.org/discussions/thread/this-thread-is-to-discuss-best-practice-of-aso/

Also, this topic came about in a discussion on Mobile growth tech stack here: https://mobilegrowth.org/discussions/thread/what-technology-stack-does-your-team-use-to-enable-growth/

Moreover, on July 14th we will have an AMA with an ASO expert and details will be up soon. 

 

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TheTool — Marketer
0 on March 28, 2017

App Store or Google Play? Feel free to discuss anything related to App Store Optimization ASO

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ASOTOP1 — Other
2 on June 27, 2017

Hi, When developers release an app, all of them want their app come in the top charts, this can not be separated from App Store Optimization. But before you release your app, you should to know these things clearly: what is the main function of app, what is the designated customers, how is it going when customer experience your apps, what are the advantages and disadvantages of your apps. Only have a thorough understanding of your app, can you achieve a success in your promotion. And here are some methods about how to do app store optimization.

1. Keywords
Keywords optimization is the most important part of app store optimization, you could stand in the users’ perspective, think what do they input when they search an app. And also find some hot words, analyze your competitors’ hot words, and then build your own hot word bank. Put the important keywords in the front position.

2. App title
A good app title can not only help to attract users attention, it can gain market in ASO. Please pay attention that do not only put words together, also make the statement smoothly, and if the words appear in the keywords, you should not put it in the app title.

3. Downloads
Download will influence you app ranking, if the app’s download is very few, you can find some useless keywords and delete it, and keep the hot words. Also you can get more app installs from real users, there are some companies can provide this service.

4. Reviews and ratings
Like downloads, this is also an important element, there are some researches show that 70% users download an app after see the reviews, the higher rating your app get, the more download you can get. Find your friends and relatives’ help to write some positive reviews for you, or find some reliable companies to buy some app reviews from real users.

5. App icon and screenshot
This is not useful for search optimization, but it is useful for the conversion rate of download. Beautiful or cool icon absolutely attract more users to download the app, so does the screenshot of your app. So make a well-designed icon and some screenshots.

6. Description
This is also not useful for search optimization, but when a user consider if download this app or not, they will have a look at the description of you app, so make the description with an attractive copywriting.

 

Conclusion

All the app developers are dedicated to promoting theirs products. Right ways can make things easier with less energy and money. We are sure that once well-equipped with the above ways, you can see a progress in promoting your iOS apps in a very short period. Also, you can do app store optimization by youself or work with a reliable ASO service provider like ASOTop1, tapaso. Thanks for your reading, hope My answer can help you.

ASOTOP1 — Other
on June 28, 2017

Hi, When developers release an app, all of them want their app come in the top charts, this can not be separated from App Store Optimization. But before you release your app, you should to know these things clearly: what is the main function of app, what is the designated customers, how is it going when customer experience your apps, what are the advantages and disadvantages of your apps. Only have a thorough understanding of your app, can you achieve a success in your promotion. And here are some methods about how to do app store optimization.

1. Keywords
Keywords optimization is the most important part of app store optimization, you could stand in the users’ perspective, think what do they input when they search an app. And also find some hot words, analyze your competitors’ hot words, and then build your own hot word bank. Put the important keywords in the front position.

2. App title
A good app title can not only help to attract users attention, it can gain market in ASO. Please pay attention that do not only put words together, also make the statement smoothly, and if the words appear in the keywords, you should not put it in the app title.

3. Downloads
Download will influence you app ranking, if the app’s download is very few, you can find some useless keywords and delete it, and keep the hot words. Also you can get more app installs from real users, there are some companies can provide this service.

4. Reviews and ratings
Like downloads, this is also an important element, there are some researches show that 70% users download an app after see the reviews, the higher rating your app get, the more download you can get. Find your friends and relatives’ help to write some positive reviews for you, or find some reliable companies to buy some app reviews from real users.

5. App icon and screenshot
This is not useful for search optimization, but it is useful for the conversion rate of download. Beautiful or cool icon absolutely attract more users to download the app, so does the screenshot of your app. So make a well-designed icon and some screenshots.

6. Description
This is also not useful for search optimization, but when a user consider if download this app or not, they will have a look at the description of you app, so make the description with an attractive copywriting.

 

Conclusion

All the app developers are dedicated to promoting theirs products. Right ways can make things easier with less energy and money. We are sure that once well-equipped with the above ways, you can see a progress in promoting your iOS apps in a very short period. Also, you can do App Store Optimization by youself or work with a reliable ASO service provider which can provide app downloads service. Thanks for your reading, hope My answer can help you.

From aimee0723

 

ASOTOP1 — Other
on June 28, 2017

 

From aimee0723

 Sorry, I replied in a wrong way~

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ASOTOP1 — Marketer
0 on July 24, 2017
Any proven hack to rank higher for app store keywords?From mirayalanlar

 There are two effective ways to rank higher in the app store:

1.Add the keywords in app title – Data shows that adding descriptive keywords in titles will increase your app’s discoverability by 10.3%.

2.Buy keyword search installs – Which can boost app store keywords ranking efficiently, your app ranking will be improved in 8-10 hours once the campaign is activated.

Of course, when you choose keywords, you should take relevance, competition and traffic into consideration. 

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