Not too long ago, power players, show business experts, and PR teams mocked at the idea of an artist launching a mobile app. Apps weren’t the thing, at least not for ‘artists.’
But things have changed a lot since the Kim Kardashian app was launched. 2016, data states that the app was downloaded 42 million times with users logging around 3.3 billion sessions in total since launch.
That’s a huge number for any app! In this article, the team at LinkTexting has tried to analyze the marketing strategy used by artists to maintain their app’s growth. There are a few interesting lessons and examples in store for you!