No matter how well you market your mobile app, if you don’t promote it, it’s nothing. Here are 3 best ways to promote your iOS app.
App Store Search Marketing(ASM)
It is Apple official Ad bidding optimization.When someone search the relevant keyword, your app will rank at the top of the search result page. Data shows that over 65% of downloads come directly from a search on the App Store, so it’s an efficient way to promote your iOS app.
Nowadays, the “Celebrity Effect” is becoming more and more important, more and more people like to follow others and be influenced by the words of some celebrities. Having a familiar face endorse your app is one of the fastest and easiest ways to create brand awareness. Besides getting recognition, your app (and your brand) also gain credibility.
By leveraging celebrity endorsement, you are essentially personifying your app. Celebrity endorsement also helps you tap into new users by automatically attracting their fan base.
Cooperating with influencers is also a good choice. These people may include influential bloggers, newspaper journalists, professional tech writers in social network like Facebook or Twitter.
Boost App Ranking in App Store
As mentioned above, over 65% users download an app by searching in the App Store, the higher the ranking in the app store is, the easier the number of app downloads increases. You can boost your app ranking via the following methods:
- App Store Optimization – Optimizing keywords, title, description, icon and video.
- Choose the Right Category
- Gather Positive App Reviews&Ratings
- Get keyword search installs, one of the most efficient way to boost app ranking, about 8~10 hours.
- Regular Updates
Hope the 3 ways are useful to you.