Re-Engagement Campaigns: When To Use Push vs. Email

Viewed 663 times Updated on September 28, 2016 in General
Appboy — Marketer
0 663 on September 28, 2016

It’s pretty much certain that over time some of your users will lapse and become inactive. Different forms of active and passive disengagement can be a sign that customers could use encouragement to stay active. That’s when re-engagement campaigns come into play.

The big question is, which channels do you use for re-engagement? Specifically, when’s the best time to use push notifications vs. email? This will help you decide.

Has anyone seen any great successes when it comes to re-engagement? Which channels yielded the best results? Please share!

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