It’s pretty much certain that over time some of your users will lapse and become inactive. Different forms of active and passive disengagement can be a sign that customers could use encouragement to stay active. That’s when re-engagement campaigns come into play.
The big question is, which channels do you use for re-engagement? Specifically, when’s the best time to use push notifications vs. email? This will help you decide.
Has anyone seen any great successes when it comes to re-engagement? Which channels yielded the best results? Please share!