MoEngage or CleverTap?

Viewed 1533 times Updated on March 13, 2017 in Marketing Tools
Luv.It — Marketer
1 1533 on March 10, 2017

Hi, everyone –

I am looking to build the right set of tools for marketing analytics and automation (iOS). I recently met with the teams at MoEngage and CleverTap – both platforms seem quite robust and user-centered.

Would anyone be able to offer more context about these two tools? any recommendations?



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CleverTap — Other
0 on March 13, 2017

There are a few clear reasons to go with CleverTap- 

  • Analytics – CleverTap offers fully featured analytics for your website and app.  Track drop offs via Funnels, retention via Cohorts, and key business trends. Track uninstalls, and mobile KPIs like D1, D3 and D7 retention. 
  • Segmentation – One of the most powerful segmentation engines that allows you to segment users based on their past behavior, demographic data, location and even actions that the user didn’t do (e.g. a segment of users, who add to cart but don’t transact)
  • Engagement – Multiple engagement channels like Push Notifications, In-App notifications, FB retargeting, Email, SMS etc.
  • Campaign reporting – Track conversions from campaigns, not just opens and click-throughs. 
  • APIs – Developer friendly APIs to integrate CleverTap with existing workflows
  • Customer Success – On-boarding & integration help. 
  • Trust & Scale – and lastly, we’re trusted by over 4000 brands worldwide including names like Denver Broncos, DC Comics, Curiosity, Reliance Jio, McDonalds, SONY, Cleartrip, etc. We send over a billion messages a month, and process over 55 billion events. 

We’re loved by startups and Fortune 500 enterprises. Try us out, you’ll be wowed, that’s a promise.

Ob discloure: I’m the founder of CleverTap. 

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