Interesting mainstream take on Google’s Instant Apps and the importance of deep linking

Viewed 646 times Updated on May 20, 2016 in In the news
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Branch Metrics — Marketer
0 646 on May 20, 2016

http://www.businessinsider.com/google-is-attacking-the-app-store-2016-5

Removing the friction of having to install an app is a big step forward for app discovery – interested to see when/how Apple will respond.

 

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