Let’s learn how to measure ASO organic installs in Apple iTunes Connect and Google Play Console
Getting an insight about where do most of your app’s or game’s users come from is crucial for developing a user acquisition strategy and finding out where to focus your attention when optimizing the marketing strategy for the app. Finding out and studying this data can be handled in many ways, and the most common one so far has been a use of attribution partners – trackers like AppsFlyer, Adjust, Tune and others, or integrating Google Analytics. But few developers actually know that now this very useful information is also accessible directly from their developer consoles.
In this article we will talk about how to find and separate organic sources of traffic from non-organic in iTunes Connect and Google Play Console. Let’s see whether our ASO strategy is working, or not!