User acquisition can be a challenge for app marketers. Fortunately, there are many effective ways that can drive more app downloads.
Prioritize app store optimization
App Store Optimization (ASO) is a simple but crucial way to influence app downloads, which aim to increase app ranking in the app stores. App store rankings depend on metadata—like keywords, description, ratings, and review, you can optimize these factors to increase your app ranking. What’s more, you should also choose the right category for your app, which can increase the downloads rates efficiently.
Get Positive Reviews and Ratings
Raising your app store visibility is only one part of improving downloads. Once users find your app, you’ll need to convince them that your app is valuable and reliable enough to download. This is where reviews and ratings come in handy.
Reviews and ratings are other forms of advertising, users tend to trust word-of-mouth recommendations. You can encourage user reviews through in-app messages, besides, you can also get app reviews and ratings from third parties, which avoid alienating your users.
Run Social Media Ads
Facebook has an advertising option created especially for promoting apps.That way you reach out mobile users directly in their news feed. Ads are delivered as sponsored stories labeled Suggested app.Then people can like, comment, share or download your app.
Twitter also allows you to promote your app with ads. Remember that 80% of their users are on mobile.Here you can target their mobile audience based on their demographics, interests and accounts they follow.
Consider Alterative App Stores
Besides Google Play & App Store; there are various other app stores on the online market where you can upload your app. Data shows that, if an app is submitted on other relatively less popular stores, it will increase the expected downloads 200% more compared to Google Play.
Most people like to follow others and be influenced by the words of some celebrities or well-known business people. Leveraging the power of influencers can be the best way to boost your app downloads, these people may include influential bloggers, newspaper journalists, professional tech writers in a social network like Facebook or Twitter.
Hope the 5 methods are useful to you.