How do you pre-launch marketing your app?

Viewed 752 times Updated on June 20, 2016 in Growing to 1 Millions Users- Marketing
Other
7 752 on June 10, 2016

Hey guys, I just want to drop a quick question. What are your techniques and experiences on doing pre-launch marketing for your app?

If you don’t have any pre-launch techniques yet, you can visit:10 Epic Ways To Do Pre-Launch Marketing For Your App

 

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  • danielperis
Mobile Growth Community — Product Manager
1 on June 14, 2016

Hi Carl,

Most of the launch plans I’ve done were on zero budget, so these will definitely not be applicable to everyone:

  • PR is your best friend. Start with a press release. It helps you decide what is more important since it is limited in length and consists of mostly factual content, rather than stylized text.
  • Blogs. use blogs from the start to build up your thought leadership chops. Also, a lot of this content can easily be shared in communities that cater to your same audience.
  • Social Media. Find the people who are most like you, most like the people you want, and are the people the people you want most follow. Learn how the function, learn what they want
  • Use communities– reddit, growthhackers, product hunt, mobilegrowth.org– this can give you a huge boost at launch
  • Use Meetups and events — get lined up as a speaker, or get a quick announcement made. 
  • Guerrilla marketing– think outside the box. From dropping your logo through stickers or a projection at a live event, to getting friends to go to events wearing your t-shirt, there are plenty of out of the box ways to get people to know who you are
  • A viral ready project— use people’s fascination with social media to help you. make an experience, and record it as it happens. not only will you have cool content to edit into a great promotion video, but make it cool enough, and people will make it for you. 
  • Make sure whatever you do, it reflects the brand you want to portray. Is the brand trustworthy or a risk taker? Is it crude and humorous or family friendly and happy?
Other
on June 14, 2016

Wow, I did not expect that coming. So much info you provide here.

I am amazed how you mention Guerilla Marketing, I like this idea and I must admit that’s the first time I ever read about that. Something similar to passive advertising.

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ThinkMobile Consulting — Other
4 on June 17, 2016

This is the 2nd Growth Hack I did highlight during my talk at App Promotion Summit London : “Hack Expectation”. The slides are here: http://fr.slideshare.net/AlexandreJubien/growth-hacking-for-apps-50315361 (20K views so far). + I also wrote an article http://www.thinkmobile.fr/blog/7-growth-hacks-to-maximize-the-reach-of-your-mobile-app but I don’t give much details on that hack.

However, there’s something unusual and very interesting that I found while working with a client. We launched the iOS app, and we were planning to launch the Android version a few months after. What we did is that we built a unique app landing page for both platforms, with “Download” for iOS and “Coming soon / Register to be updated” for Android (desktop & mobile version). While we were marketing the iOS app, we also had Android users that got aware of it, mainly thanks to social media. We succeeded to have several thousand Android users to register before launch, as a consequence to app marketing on iOS!

Also, iOS users were already capable to “invite” Android users. We also contacted some of these Android users for Bêta testing the upcoming Android app.

Much better than a simple text “Android version coming soon” 🙂

ThinkMobile Consulting — Other
on June 17, 2016

Just figured out Snips does something very similar with a “Join Beta” button for Android. https://snips.ai/

ThinkMobile Consulting — Other
on June 17, 2016

And the app I’ve been working on / previously mentioned (also used as showcase in the slides on App Growth Hacking):

Stealth — Product Manager
on June 20, 2016

@AlexJubien: 

Love the hack, of using email captures or invite list rather than iOS or Android coming soon tag I see so often on app launch pages. Brilliant, simple and effective. 

 

 

 

Other
on June 20, 2016

I think email captures appeal to different audiences, though but still a very great hack! I will consider giving some perk who signs up for newsletter for my next project. 🙂

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