Growth Automation and User Retention

Viewed 579 times Updated on June 28, 2016 in Marketing Tools
Pyze — Developer
5 579 on June 14, 2016

I posted a few days ago about some of the strategies to grow the amount of users that visit your app or website, but those links did not talk at all about growth automation or user retention. Growth automation can be really important to an app’s success because it allows you to be able to grow the amount of users without needing to do it all manually. User retention, as many market experts suggest, is one of the most important aspects of an app’s growth. It shows that your users are interested in the content of your app and that they will be using it for a longer period of time instead of just deleting the app and never using it again. 

Pyze offers a free tool that allows you to achieve both growth automation and user retention on your app.

Check out Pyze’s free tool here.

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ThinkMobile Consulting — Other
0 on June 17, 2016

Seems interesting but still a sort of MVP? Not much information on the landing page without registering. Is it in the same range than Follow Analytics, Appboy, Kahuna and so on?

Also, I appreciate that you share your product (watching them all closely to advise my clients on the best solutions), but the title of this discussion sounds like a place where we would find education, highlights and a comparison of the best tools on the market. So, what are the must have mechanics for an app regarding marketing automation? (I do have a few ideas) How does Pyze help on these? It would be very valuable to have your expert insights 😉

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Kindred — Other
1 on June 20, 2016

In Early days – how should one balance between automating growth vs manually doing a lot of things to get a better sense of what users want and what is driving the growth?

goedle.io — Product Manager
on June 27, 2016

Hi mmolinet, 

I think in the early days you have no chance than focus on growth, of course, no retention without users 🙂

But to be more serious – I think that it depends on a lot of the app you are working on. For games, it’s pretty standard to have moderate retention – a lot of people play for five minutes and realize they don’t like the game and never come back. That’s fine, and you will never change that.

-> You should try to find commonalities in your happy users and focus on them in users acquisition.

Others apps have a great stickiness any way like i.e., a calculator – you can’t change a lot about it to get better retention. Means focus on acquisition only.

If you have something in between, retention is always much much more valuable because it adds up over time. It not as sexy as growth but it’s much cheaper and more lasting.

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ThinkMobile Consulting — Other
0 on June 21, 2016

Hey Mike @mmolinet 

You just made me figure out an approach or methodology for marketing automation. I’d do as startup do, eg “Do Things That Don’t Scale” – http://paulgraham.com/ds.html – this is a very famous startup article / must read. Basically, a startup should rather “do” things, even if they’re not scalable at first. For example, Uber phoning both clients and drivers. Then, startups will build much better product / find Product / Market fit. 

I think it should be the same for marketing automation. First, try things manually and figure out what works and what doesn’t, or iterate to obtain proper results. Then, and only then, find a way to scale what works by automation or automated human tasks (eg Amazon Turk). Note that IFTTT and Zapier can help a lot, in addition to marketing automation tools. I think this approach is not only for early days, it’s about testing first and deploying when it works.

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Pyze Inc — Other
0 on June 28, 2016

Hey @Alexjubien, thanks for asking more details about Pyze.  We’re all about automating app growth by enabling deep visibility into the entire user base so you can easily identify and interact with different sets of users – like those that are high loyalty, at risk of attrition, or low engagement.  You can use our Intelligence Explorer to view the entire user base without needing to do any segmentation (our machine learning takes care of that) and then precisely target different user groups (maybe you’re interested in high engagement users who are also low spenders in your app).

Once you figure out how you want to engage with different groups of users, Pyze lets you automate engagement thru our Growth Automation service, which allows you to define workflows to automatically engage with users based on actions, usage milestones, or other user behavior.  You can check out this guide on getting started with Growth Automation here: http://learn.pyze.com/begin-growth-automation

And since you asked, we launched Pyze in March and already are working with a few hundred apps.  Feel free to check it out and give feedback.  You should be able to get an app up and running in about 5 minutes.

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