Growth Automation and User Retention

Seems interesting but still a sort of MVP? Not much information on the landing page without registering. Is it in the same range than Follow Analytics, Appboy, Kahuna and so on?

Also, I appreciate that you share your product (watching them all closely to advise my clients on the best solutions), but the title of this discussion sounds like a place where we would find education, highlights and a comparison of the best tools on the market. So, what are the must have mechanics for an app regarding marketing automation? (I do have a few ideas) How does Pyze help on these? It would be very valuable to have your expert insights 😉

In Early days – how should one balance between automating growth vs manually doing a lot of things to get a better sense of what users want and what is driving the growth?

Hey Mike @mmolinet 

You just made me figure out an approach or methodology for marketing automation. I’d do as startup do, eg “Do Things That Don’t Scale” – http://paulgraham.com/ds.html – this is a very famous startup article / must read. Basically, a startup should rather “do” things, even if they’re not scalable at first. For example, Uber phoning both clients and drivers. Then, startups will build much better product / find Product / Market fit. 

I think it should be the same for marketing automation. First, try things manually and figure out what works and what doesn’t, or iterate to obtain proper results. Then, and only then, find a way to scale what works by automation or automated human tasks (eg Amazon Turk). Note that IFTTT and Zapier can help a lot, in addition to marketing automation tools. I think this approach is not only for early days, it’s about testing first and deploying when it works.

Hey @Alexjubien, thanks for asking more details about Pyze.  We’re all about automating app growth by enabling deep visibility into the entire user base so you can easily identify and interact with different sets of users – like those that are high loyalty, at risk of attrition, or low engagement.  You can use our Intelligence Explorer to view the entire user base without needing to do any segmentation (our machine learning takes care of that) and then precisely target different user groups (maybe you’re interested in high engagement users who are also low spenders in your app).

Once you figure out how you want to engage with different groups of users, Pyze lets you automate engagement thru our Growth Automation service, which allows you to define workflows to automatically engage with users based on actions, usage milestones, or other user behavior.  You can check out this guide on getting started with Growth Automation here: http://learn.pyze.com/begin-growth-automation

And since you asked, we launched Pyze in March and already are working with a few hundred apps.  Feel free to check it out and give feedback.  You should be able to get an app up and running in about 5 minutes.