App ratings play an important role in app store optimization. It not only can help increase app downloads , but also can help boost app store rankings. Data shows that 12% users will download the app with 1-star, 15% users will download 2-star app, and 50% about 3-star. But for the apps with 4-star, download rate is as high as 96%, 100% for 5-star apps. That is to say, 90% won’t download the app when see it only have 1-star ratings and reviews. So we can see the importance of app ratings.
App developers always feel concerned about how to gain high app ratings effectively. This is because it is difficult for users to give high ratings. So today I will share some methods about how to get high ratings.
Good user experience – App developers should make sure they create a high quality app. Only high quality app can finally obtain and remain users, and make user leave high app ratings. So before launching the app in the app store, make sure you make a valuable app and can make your users get benefits from it.
Pop-ups – Choose to sent a pop-ups is the most common method. You can send a yes/no choice to guide users write for you, but remember not ask users write ratings when they just register or just play for a while, it is better to do this when they use some functions of your app achieve their goal or go through a difficult game level.
Hold contests – Aimed at target users, hold some offline activities, for example, if your app is a game app, you can hold a competition let more people download and play it, after experienced the app, ask them write high ratings and give some small gift as rewards.
Buy app ratings – If you have enough budget but have limited time and effort to promote your app, it is suitable for you to buy app ratings from a reliable reviews provider company, which can provide more professional services to boost your app ranking in app stores. Here I recommend you Buyappratings to cooperate with, they support global app rating service with 4/5-star ratings., and all the ratings wrote by real users.
Exchange ratings – Create or join some communities which full of app developers, or find some websites or forums which can provide this kind of service. You can help each other by writing positive reviews and high ratings for each other.
Rewards – Give back some free levels, let users use paid functions or give gifts like free equipment if users can leave high ratings for your app.
Sum up experience – Find the app which have many low ratings, read what users wrote in the review and why give low ratings, learn form it, find which method your should avoid.