Branch.io x Appsflyer Onelink

Viewed 4799 times Updated on September 28, 2016 in General
Borayu — Product Manager
4 4799 on September 9, 2016

Hi everyone,

Could you help me to understand which one is better: Branch.io x Appsflyer Onelink.

Thanks.

Annibal

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Borayu — Product Manager
0 on September 14, 2016

Why nobody comments, even Branch.io staff?

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Mobile Growth Community — Marketer
0 on September 15, 2016

Hi Annibal,

Sorry for the late reply. Thank you for asking. The bottom line is that we focus on links – that is our bread and butter and Appsflyer focuses on attribution – specifically on paid. While I can’t fully comment on their latest releases, I can tell you that our links are the best in the market – and chosen over and over again by companies like Pinterest, AirBNB, Twitter, and 15,000 others. We spend every waking moment making sure our links always work – on every platform, every OS, every browser, every edge case. 

A great example is iOS 10 – making sure we work both with iOS 10 but also with Messages apps. You can read more here:

https://blog.branch.io/how-to-configure-your-apps-sharing-for-ios-10s-imessage-update

https://blog.branch.io/cleared-for-takeoff-branch-ios-10

https://blog.branch.io/setting-up-your-ios-10-imessages-app-with-attribution-and-deep-linking

Hope this helps. Happy to answer any specific questions about features or integrations.

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Branch Metrics — Sales
0 on September 15, 2016

Oi Annibal, tudo bem?

To add to Mada’s response, Branch has out-of-the-box features and integrations that are built on top of our deep linking platform. For example, Journeys is a very unique product we’ve released that helps optimize your website to drive more users to your app.

We also offer features like content sharing, referral programs, deepviews, and Google search + iOS Spotlight app indexing — which Appsflyer does not offer “out-of-the-box”, as they focus more heavily on paid attribution.

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Slickdeals LLC — Product Manager
0 on September 28, 2016

My understanding is that Appsflyer is the better solution for paid acquisition installs, while Branch has the edge for organic app install flows (mobile web, newsletter/promotional emails, etc.).  On the email side if you use certain ESPs Branch is integrated with, you can either open emails directly in app for users with app or, for users without app, can open in mobile web or defer deep link via app install.  So for organic linking, Branch seems the better solution.  

The other area I think Branch handles better are use cases where deep links require dynamic production vs. one-off style of an Appsflyer.  From a high level, Branch is expert in deep linking, Appsflyer in paid marketing attribution.  Ne’er the two shall meet, but no, but here they are converging on one another and hence the odd use case overlap.

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