Testing a competitor’s ads creatives
Imagine you could know, for an app install ad, the exact conversion rate of the ads / creatives that your competitor is using.
Well, you can. You’ll have to find a workaround to buy the ads (purposefully no detail is given here), but the idea is to run a campaign for your competitor’s app, with their creatives. But of course, with a small amount of money (500 $ should be enough). You should then be able to deduce the real life conversion rate they’re having, and how much effective the creatives of your competitor are. This has huge value, since it can then become you bench / you have to perform better!
And then, you can A/B test (reminder: A/B testing is the action of testing to variants A and B with a sample of users, and keep which performs best), to see what is really effective in those ads. Is it the text? The graphics/images? What if we change that part? If your competitor is good at advertising, you’ll have to perform better. Don’t just copy, don’t just force yourself to make something completely different without purpose, and don’t base everything solely on your intuition. Investigate and get the best possible knowledge and insights you can get, and then make better choices.