Basic Things You Need To Know About ASO

Viewed 1440 times Updated on July 20, 2017 in First 1000 Users -Technical
3 1440 on June 27, 2016

Disclaimer: For new devs and publishers only. It is titled as “basic” in the first place.

Hi, I just want to share my latest blog post about basic app store optimization factors and essentials. The article has 3000+ words, and I will just list all the items here so you can scan and decide whether it is useful for you and your app without going through my blog.

  1. Two factors of ASO
  2. Keywords
  3. Difference of Apple ASO and Google ASO (note: great infographics from NativeX)
  4. Major Factors To Rank Your App
  5. Black Hat ASO
  6. Zombie Apps (Note: I also link Alex Austin ( Founder) latest post from Techcrunch)
  7. Apple App Store 7 Day Cliff
  8. App Store Dance
  9. Backlinks (Note: With case study links from micronicheapps and secretentourage)
  10. ASO is not one-time process
  11. + history of ASO

You can visit the blog post here: Basic Things You Need To Know About ASO


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  • danielperis
Stealth — Product Manager
1 on June 30, 2016

Hey Carl, 

Whats the impact of User Reviews on ASO ?

on July 1, 2016

Ratings and reviews are a natural way to improve “organic downloads” and app discovery. It strengthens your on-page ASO and user browsing in app stores influenced by the positive feedbacks and high ratings.

This will result in higher conversion lead. We do ASO also to improve organic search, after all.

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ASOTOP1 — Other
0 on July 20, 2017

Hi friends, I am sorry that can not open your blog. But I do think ASO is very important for app developers. It can increase the visibility of app in the app store. And also can help boost app store rankings. Through keywords searching optimization, app can be searched easier in the search box, this can help increase downloads. But ASO is a complicated thing, if developers have enough budget, you can cooperate with a third company which app developers can buy app app install and they provide keywords search optimization services. If you do not have enough budget, here are some tips about how to do app store optimization. 

1. Create a simple and attractive title.

2. Choose the keywords relevance, traffic, and competition into account.

3. Choose some attractive screenshots and make a short video which can show the functions and advantages of your app.

4. List the functions and advantages of your app in the description. Besides, adding your keywords as more as possible to the first three lines of the description.

5. Get more positive app reviews and high rating.

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