Get more positive reviews and high ratings is an important part in App Store Optimization. A certain amount of positive reviews will help to generate your app’s credibility and also will attract more users to download your app. Good app store reviews will notify those potential users that your app is highly recommended and well reviewed by other users, which will help to generate more installations. Beside this, there are also some reasons why positive reviews and ratings are so important.
- Help boost app rankings
When you put keyword in the search box, you will find the reviews and ratings of the first few app appear in the top are always very high. Those ratings are almost 4/5 star have a high ranking in the app store. For those below 3-star ratings, the ranking is dramatically declining. Positive app review is also a signal to the App Store. It tells the App Store that your app is high reviewed and high recommended.
- Help increase download rate
Apart from that, when potential users decide to download your app, they will judge its quality by reading the previous reviews from other users. Over 70% users will look at least one review before downloading. And 90% apps with over 4-star ratings will be downloaded, so the app reviews and ratings will also affect the download rate.
Following are some methods about how to get more positive reviews and high ratings.
- Ensure the quality of your app. High quality app always liked by users.
- Ask your friends and families’ help. Ask them download your app and write positive reviews for you, and they can advertise it to their friends.
- Exchange reviews. Create or join some communities which in there you can help each other by downloading app and writing reviews for each other.
- Ask users help. Choose to sent a pop-ups is the most common method. Remember not ask users write reviews when they just register or just play for a while, it is better to do this when they use some functions of your app achieve their goal or go through a difficult game level.
- Offline activities. For example, if your app is a game app, you can hold a competition let more people download and play it, after experienced the app, ask them write positive reviews and give some small gift as rewards.
- Give gift as rewards. Give back some free levels, let users use paid functions or give gifts like free equipment if users can leave positive reviews for your app.
- Buy app reviews. If you have enough budget but have limited time and effort to promote your app, it is suitable for you to buy app reviews from a reliable reviews provider company, Such as Reviewapp4u, they have a lot of successful cases. So this is a time and energy saving way.
Above are some methods about how to get more positive reviews and high ratings, if you have any concerns, please feel free to contact me.