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Most Innovative Mobile Campaigns of 2021.

Presented by

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Learn how mobile innovators at leading brands were able to drive growth in 2021

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This Years Categories

Best Mobile Viral Campaign

This award is open for entries that recognize one of this year's most viral mobile marketing campaigns.

Winner:

Ethan Smith
Julian Dunn

Head of Product @ BeautyBay

Judged by:

Adam Lovallo

Josh Volk

Head of Product @ SWEAT

Ethan Smith

Ashish Bajaj

Head of Marketing @ MediBuddy

Finalists:

Adam Lovallo
Waruni Algama

Senior General Manager @ Dialog Axiata PLC

Ethan Smith

Suzie Jang

Senior Integrated Marketing Manager @ Ipsy

Best Overall Growth Campaign

This award is open for entries that have created new and innovative channels, techniques, tactics, or strategies to increase mobile growth over the past year.

Winner:

Ethan Smith
Oleh Myslinskyy

Manager, Digital Activation @ Philips

Judged by:

Claus Enevoldsen

Simon Lejeune

Director, Growth @ Wealthsimple

Damien Coullon

Ryan Angerami

Director of Disruptors @ Reddit

Damien Coullon

Sandeep Prasad

Head of Mobile & Kiosk Product @ Spirit Airlines

Finalists:

Adam Lovallo
Lucia Aguilar

Founder & CEO @ TATAM Digital

Ethan Smith

Maria Lambreva

Performance Marketing Manager @ Wirex

Ethan Smith

Erica Taylor

Associate Director @ Bamboo

Ethan Smith

Mahip Dwivedi

Head Mobile Marketing, Partnership's & SEO Growth @ Flipkart

Ethan Smith

Sarah Pennington

Senior eCommerce Associate @ QVC

Best Phygital Experience

This award is open for entries that have transformed traditional offline marketing by blending the best of physical and digital to improve the consumer journey.

Winner:

Ethan Smith
Tiago Lessa

Head of Marketing @ Globoplay

Judged by:

Francisca Hawkins

Brita Voris

Marketing Manager @ Wine.com

Mar Hershenson

Katie Kazukynas

Director - eCommerce Digital Experience & Site Operations @ Belk

Finalists:

Adam Lovallo
James Quinn

Head of Performance Marketing @ News UK

Ethan Smith

George Boutsalis

Co-Founder/CEO @ Cast

Ethan Smith

Phillip Lee

Brand, Marketing & Product @ Afterpay

Ethan Smith

Hari Lakshmanan

Product Manager @ Credit Karma

Best Covid Adaptation

This award is open for entries highlighting a feature or campaign that delivered the best mobile engagement through personalization.

Winner:

Adam Lovallo
Julia Miller

Executive Director, Creative Services @ E*TRADE

Judged by:

David Shein

Lisa Kennelly

CMO @ Fishbrain

Sheila Joglekar Vashee

David Llamas

Chief Digital Officer @ Central Retail

Finalists:

Ethan Smith

Jason Elk

Head of Performance Marketing - 9Now @ Nine

Ethan Smith
Roberto Lancione

Director, Software Development @ Bell Canada

Ethan Smith

Barbara Schädel

eCommerce App manager @Boohoo Group

Best Covid Retention

This award is open for entries highlighting a campaign delivering the best retention campaign on mobile.

Winner:

Ethan Smith
Taylor Chew

Marketing Manager @ WayBetter

Judged by:

Meagen Eisenberg

Abhinav Narula

Head of Marketing @ MakeMyTrip

Sharad Sundaresan

Kabeer Chaudhary

Managing Director APAC @ M&C Saatchi

Finalists:

Ethan Smith

Lomit Patel

SVP, Growth @ IMVU

Adam Lovallo
Sylvia van 't Schip

Sr. Online Marketeer CRO @ Talpa Network

Ethan Smith

Aakash Goyal

AVP Marketing @ GoMechanic

Best Digital Transformation

This award is open for entries that drove business innovation through digital transformation, resulting in increased engagement, user acquisition, or revenue.

Winner:

Ethan Smith

Blaise Lipan

Senior Manager, Software Management @ QVC

Judged by:

Duke Tanson

Charlie Kaplan

VP Product @ Audiomack

Jeffrey Paine

Lisa Ajdini

AVP of Digital Experience Strategy @ Credit One

Finalists:

Adam Lovallo
Dave Favicchio

Senior Product Manager @ CVS

Ethan Smith
Hilda Limyanton

Head of Funding Product & Digital
Marketing @ PT Bank KEB Hana Indonesia

Ethan Smith

Juan Alvear

Marketing Technology Manager @ Equinox

Best Mobile Innovation

This award is open for entries that recognize creative thinking and outstanding innovation on mobile.

Winner:

Ethan Smith

Mitul Lakhani

Head of Digital Product @ Showpo

Judged by:

Ilya Brown

Aman Grover

Head of App Developer's Solutions @ Google India

Liesel Kipp

Yew Wai Kong

VP of Product @ OVO

Finalists:

Adam Lovallo
Morgane Merlier

Traffic Manager - CRM @ La Redoute

Ethan Smith
Matt Spraley

Senior Engineer @ Mailchimp

Ethan Smith

Sebastian Neylan

Growth Marketing @ Up

Ethan Smith

Benjamin Okkenga

Senior Product Manager Product & Digital @ RTL2

Ethan Smith

Lucia Aguilar

Founder & CEO @ TATAM Digital

Best Onboarding or Activation

This award is open for entries highlighting a highly successful mobile onboarding activation campaign.

Winner:

Adam Lovallo
Roberto Lancione

Director, Software Development @ Bell Canada

Judged by:

Daniel Armstrong

Raouf Solaiman

Director of Digital Product Management @ L Brands (Victoria's Secret)

Grant Cohen

Sue Cho

Head of Lifecycle Marketing @ Calm

Finalists:

Ethan Smith

George Boutsalis

Co-Founder/CEO @ Cast

Ethan Smith
Jonathan Moss

CRM and CX consultant @ News UK

Ethan Smith

Norman Nielsen

VP Growth - Organic & CRM @ Omio

What Award Winners Receive

Mobile Growth speakers
Industry Recognition icon

Industry Recognition

Winners will be recognized by a panel of industry experts and will be featured across Branch’s blog, social media channels, and media outreach.

A Mobile Growth Media Kit icon

A Mobile Growth Media Kit

Including LinkedIn badges, Zoom backgrounds, and a blog spotlight.

Award Packages icon

Award Packages

The perfect way to celebrate your Mobile Growth win.

Judging Criteria

Companies or campaigns that have clearly demonstrated growth over the past 12 months. Entries should include metrics around KPIs, creative assets, links to the work, or campaigns. Judges will also consider the presentation and clarity of each submission. All entries should relate to business conducted over the past year.

Each submission will be scored based on the following criteria:

  • Creativity
  • Innovative thinking
  • Consumer valued
  • Results related to KPIs

Judging Process

Phase 1 - Nomination
Phase 2 - Application + Interview
Phase 3 - Judges meet to discuss entries and agree on the category winner